Target Roundel: M&M’s
I led the creative team working on the Target Roundel account. This was a high-volume client that averaged 400-500 unique campaigns per year for brands such as Nestlé, Unilever, Disney, Lego, Starbucks and Target owned-brands and initiatives. M&M's typically want a little something extra for their brand pages on Target.com and we created experiences that deliver. The team worked on multiple interactive brand page experiences and landed on "Find Yellow", a game that was simple, fun and easily shareable. I directed the team of designers, writers and interactive developers from initial concepts through launch.
2014 / landing page and banner ads
