Target Roundel: C9 by Champion
I led the creative team working on the Target Roundel account. This was a high-volume client that averaged 400-500 unique campaigns per year for brands such as Nestlé, Unilever, Disney, Lego, Starbucks and Target owned-brands and initiatives. C9 by Champion was growing in popularity at Target and they tasked our team to create an experience that will inspire and educate the Target guest. I directed the design and copy team as well as collaborated closely with interactive development to ensure the lookbook functioned seamlessly.
2015 / landing page, interactive lookbook & banner ads
