POP 25th Anniversary
As POP prepared to celebrate its 25th anniversary, my team was selected to lead the creative vision for this milestone moment. We identified opportunities across the agency experience and developed three distinct anniversary concepts that could be activated throughout the year. Each direction offered a unique way to commemorate the occasion and engage employees, clients, and partners. Following presentations to the Senior Leadership Team, the 90s Pop-inspired concept was chosen and brought to life across a wide range of agency touchpoints.
2021 / Concept deck
