eBay The Last Dance Social Campaign
This campaign was a lightspeed play to coincide with the Netflix documentary series The Last Dance, which highlights Michael Jordan's career and specifically his last year with the Chicago Bulls. Our team partnered with eBay merchandisers to select relevant products that would fit into the six themes we created with the eBay marketers. We took a nostalgic, educational and entertaining approach to build and maintain momentum for the duration of the campaign. We took advantage of the buzz around The Last Dance and helped create a frenzy of interest in Jordan/Bulls memorabilia on eBay, driving incremental sales.
2020 / instagram stories, instagram, facebook and twitter
